As a brewery manager, you rely on your sales team to effectively sell and promote your products to key accounts and distributors. Ensuring that there is enough product on hand to meet demand is crucial for the success of any brewery, and it’s the sales rep’s job to work with distributors to manage inventory levels and avoid shortages or excesses.
By accurately forecasting future sales, you can confidently work backwards to plan your production schedule, purchase the right amount of materials, and procure the necessary ingredients. This will allow you to fulfill more orders, keep your beer fresh, and ultimately, make more sales.
Out-of-stock situations at distributors can be costly for brewers in several ways. These include lost sales, substitution costs, loss of distributor sales focus, loss of consumers and logistics and supply chain management costs. Read more about these issues.
The Beer Industry Electronic Commerce Coalition (BIECC) has released a new Wholesale Ordering Platforms White Paper. It describes the benefits of using automated solutions to simplify the process of placing orders.