As a brewery manager, you rely on your sales team to effectively sell and promote your products to key accounts and distributors. Ensuring that there is enough product on hand to meet demand is crucial for the success of any brewery, and it’s the sales rep’s job to work with distributors to manage inventory levels and avoid shortages or excesses.
By accurately forecasting future sales, you can confidently work backwards to plan your production schedule, purchase the right amount of materials, and procure the necessary ingredients. This will allow you to fulfill more orders, keep your beer fresh, and ultimately, make more sales.
Out-of-stock situations at distributors can be costly for brewers in several ways. These include lost sales, substitution costs, loss of distributor sales focus, loss of consumers and logistics and supply chain management costs. Read more about these issues.
Knowing how much demand there will be for your products allows you to accurately plan for production, ensure that you have enough ingredients on hand, and avoid wasting resources.
Craft Portal can help track the NDI for each product, allowing a brewer to plan their production and packaging plans to ensure that they have enough inventory to meet customer demand without overstocking.
A discussion with Kona Brewing’s team on how they are using data to beat the supply chain results.
The Beer Industry Electronic Commerce Coalition (BIECC) has released a new Wholesale Ordering Platforms White Paper. It describes the benefits of using automated solutions to simplify the process of placing orders.
Watch Bud Dunn with Craft Portal, to learn how he has leveraged sales data to easily sell more product and keep it fresher.
Kary Shumway from Beer Business Finance and Bud Dunn from GP-Analytics discuss how to reduce out of stocks and increase profits. Bud will demo a very cool tool for breweries called the Craft Portal.
Have you wanted to get your SRS data into an ERP? Suppliers that use the valuable VIP SRS sales data in their brew planning and supply chain planning will win, while others will struggle. Let’s talk about solutions.