The Beer Industry Electronic Commerce Coalition (BIECC) has released a new Wholesale Ordering Platforms White Paper. It describes the benefits of using automated solutions to simplify the process of placing orders.
“In 2021 the BIECC spent a lot of time creating educational materials on the value of online ordering platforms for retailers. This year our members suggested we focus on the ordering process between distributors and brewers and highlight how much time and energy could be saved in both tiers by automating the process,” stated Dave Christman, Executive Director of the BIECC. “Each brewer and distributor will need to determine what works best for them, but there is definitely a lot of manual entry taking place that can be eliminated.”
The Beer Industry Electronic Commerce Coalition (BIECC), managed by NBWA and established in 1994, is a working group that strives to maximize the beer industry’s role and common interest pertaining to the implementation and utilization of electronic commerce within the three-tier system.