Out of Stocks (OOS) are the bane of any brewer. Ben had a gut feeling that his distributors were not carrying the right amount of his inventory. But, he didn’t have the data to be sure. He couldn’t track and measure how much of an impact their inventory levels were having on sales.
Ben came to us looking for a way to apply data to make changes, forecast production, and become more profitable. It’s one thing for Ben to manage his inventory at the brewery, but he also wanted a way to manage his distributor’s inventory. The Craft Portal was the answer.
What we learned by working with Ben is that his intuition was right—his distributors were not carrying the right amount of his inventory, and they didn’t have the data to improve it. Out of stocks at distributors never costs distributors as much as they do for you the brewer. Distributors are not out of all the beer they sell, only yours, and they will sell someone else’s beer if they don’t have yours.
Now, Ben and his team can track and measure OOS & DOI performance so they can plan, manage, and engage along with their distributors to make the best data-driven decisions.